Saturday, January 25, 2014

Davidovich Bakery Petitions Obama Administration To Protect Artisan Bakers

Davidovich Bakery Petitions Obama Administration To Protect Artisan Bakers

January 24, 2014- It has now been almost two years since Davidovich Bakery took on commercial giant Dunkin Donuts by filing state and Federal complaints to halt the deceptive use of the word "Artisan" to describe their bagels. At that time Davidovich Bakery vowed to spearhead the the fight to protect Artisan Bakers across the country. Now as part of that effort Davidovich has filed a Petition with the Obama Administration to protect the use of the word "Artisan" and limit it to its true meaning. This will stop large, commercial bakers from attempting to steal the value inherent in the word without using Artisan techniques and processes.

In order to win this fight we need 100,000 signatures in the next thirty (30) days. Please visit the below link and electronically sign the Petition and Please circulate it to as many people as you can. This fight is impossible without your support. Together we can win this battle.

Dear friends,

I wanted to let you know about a new petition I created on We the People, a new feature on, and ask for your support. Will you add your name to mine? If this petition gets 100,000 signatures by February 23, 2014, the White House will review it and respond!

We the People allows anyone to create and sign petitions asking the Obama Administration to take action on a range of issues. If a petition gets enough support, the Obama Administration will issue an official response.

You can view and sign the petition here:

Here's some more information about this petition:

Support the Codification of an Artisan Certification for Bakers and Craftspeople that employ Artisan techniques.

There is currently no uniform, Governmentally approved certification for Artisan Craftspeople in the United States. Many large companies have begun campaigns designed to deceive the public about their processes and procedures by labeling their products as "Artisan" when they are not. Artisan implies a small batch, traditional process, where products and food are made using the assistance of real human beings, not complete automation. The FDA has recently refused to take a strong position in the case of "Davidovich Bakery v. Dunkin Donuts" in the matter of Dunkin Donuts erroneous claims that their automated, commercially manufactured products were Artisan because there was no codified legal standard. This continued dilution will bankrupt true Artisans all across the United States.

Monday, January 6, 2014

Davidovich Signature Coffee Garners Positive Reviews

Davidovich Signature Coffee Garners Positive Reviews

January 6, 2013- In December, Davidovich Bakery unveiled its new line of Signature Blend coffees at their Essex Street Location in NYC.  These blends have been in the works for sometime, and according to retail spokesperson, Kate Knizhina, the company believes they stand up to all the major coffee houses in and out of New York City. "At Davidovich we don't perceive coffee as an afterthought to our Gourmet food offering; we see it as a partner. Before we were willing to put the Davidovich name on any coffee products we wanted to be certain they would meet the high standards our discerning customers had come to expect from us"

Davidovich may have really tapped into something, as early reviews of this product line support the company's claims.  Here is one review posted on the company's Facebook site:

Beth Napolitano-"My dad really enjoyed Davidovich Espresso beans (purchased from Essex Market Stand). He said it was smooth - he can't stand bitter, acidic coffee! And he commented that it was way better than Starbucks - not over roasted like their beans tend to be. Based on his thumbs up - he's a tough coffee critic - I would highly recommend. I don't normally write reviews, but this was a find and I was compelled to share. Don't even get me started on Davidovich Bakery's baked goods!!"

With this partnering of the finest Artisan baked goods on the market with Signature Beverages 2014 offers the opportunity to create new excitement for the Davidovich Bakery brand and products.

Here is some more information about the Davidovich Signature Coffee Blends obtained from the company spokeperson:

Sunny, bright new crop coffee, with the cocoa finish. From the slopes of the Andes; A coffee as big in the cup as it is in your hand. Standard Roast.
Sunny, bright new crop coffee, with the cocoa finish. From the slopes of the Andes; A coffee as big in the cup as it is in your hand. Standard Roast. Decaffeinated by Hermsen, Bremen Germany.
A blend of Natural and Washed Arabicas, with a soup├žon of Wet Polished Robusta. Each coffee is individually hand roasted. We let the beans “rest” overnight; then they are hand blended to our own special recipe. Our time honored methods, added to our abiding respect for the farmer, our customer, and the consumer contribute to this delicious espresso treat.