Saturday, January 25, 2014

Davidovich Bakery Petitions Obama Administration To Protect Artisan Bakers


Davidovich Bakery Petitions Obama Administration To Protect Artisan Bakers

January 24, 2014- It has now been almost two years since Davidovich Bakery took on commercial giant Dunkin Donuts by filing state and Federal complaints to halt the deceptive use of the word "Artisan" to describe their bagels. At that time Davidovich Bakery vowed to spearhead the the fight to protect Artisan Bakers across the country. Now as part of that effort Davidovich has filed a Petition with the Obama Administration to protect the use of the word "Artisan" and limit it to its true meaning. This will stop large, commercial bakers from attempting to steal the value inherent in the word without using Artisan techniques and processes.

In order to win this fight we need 100,000 signatures in the next thirty (30) days. Please visit the below link and electronically sign the Petition and Please circulate it to as many people as you can. This fight is impossible without your support. Together we can win this battle.


Dear friends,

I wanted to let you know about a new petition I created on We the People, a new feature on WhiteHouse.gov, and ask for your support. Will you add your name to mine? If this petition gets 100,000 signatures by February 23, 2014, the White House will review it and respond!

We the People allows anyone to create and sign petitions asking the Obama Administration to take action on a range of issues. If a petition gets enough support, the Obama Administration will issue an official response.

You can view and sign the petition here:


Here's some more information about this petition:

Support the Codification of an Artisan Certification for Bakers and Craftspeople that employ Artisan techniques.

There is currently no uniform, Governmentally approved certification for Artisan Craftspeople in the United States. Many large companies have begun campaigns designed to deceive the public about their processes and procedures by labeling their products as "Artisan" when they are not. Artisan implies a small batch, traditional process, where products and food are made using the assistance of real human beings, not complete automation. The FDA has recently refused to take a strong position in the case of "Davidovich Bakery v. Dunkin Donuts" in the matter of Dunkin Donuts erroneous claims that their automated, commercially manufactured products were Artisan because there was no codified legal standard. This continued dilution will bankrupt true Artisans all across the United States.