Davidovich Bakery Petitions Obama Administration To Protect Artisan Bakers

Davidovich Bakery Petitions Obama Administration To Protect Artisan Bakers

January 24, 2014- It has now been almost two years since Davidovich Bakery took on commercial giant Dunkin Donuts by filing state and Federal complaints to halt the deceptive use of the word "Artisan" to describe their bagels. At that time Davidovich Bakery vowed to spearhead the the fight to protect Artisan Bakers across the country. Now as part of that effort Davidovich has filed a Petition with the Obama Administration to protect the use of the word "Artisan" and limit it to its true meaning. This will stop large, commercial bakers from attempting to steal the value inherent in the word without using Artisan techniques and processes.

In order to win this fight we need 100,000 signatures in the next thirty (30) days. Please visit the below link and electronically sign the Petition and Please circulate it to as many people as you can. This fight is impossible without your support. Together we can win this battle.

Dear friends,

I wanted to let you know about a new petition I created on We the People, a new feature on WhiteHouse.gov, and ask for your support. Will you add your name to mine? If this petition gets 100,000 signatures by February 23, 2014, the White House will review it and respond!

We the People allows anyone to create and sign petitions asking the Obama Administration to take action on a range of issues. If a petition gets enough support, the Obama Administration will issue an official response.

You can view and sign the petition here:

http://wh.gov/l56ai

Here's some more information about this petition:

Support the Codification of an Artisan Certification for Bakers and Craftspeople that employ Artisan techniques.

There is currently no uniform, Governmentally approved certification for Artisan Craftspeople in the United States. Many large companies have begun campaigns designed to deceive the public about their processes and procedures by labeling their products as "Artisan" when they are not. Artisan implies a small batch, traditional process, where products and food are made using the assistance of real human beings, not complete automation. The FDA has recently refused to take a strong position in the case of "Davidovich Bakery v. Dunkin Donuts" in the matter of Dunkin Donuts erroneous claims that their automated, commercially manufactured products were Artisan because there was no codified legal standard. This continued dilution will bankrupt true Artisans all across the United States.

Avoid Bakery Goods That Use Bromated Flour!

Avoid Bakery Goods That Use Bromated Flour!

Davidovich Bakery prides itself on the fact that it uses flour in the baking process for its world famous Davidovich Bagels that is designated as "unbromated".  This isn't simply a matter of using ingredients that the company deems conducive to the formulation of the best tasting, Artisan products on the market.   It is also a reflection of All Natural Products' commitment to never using products that the company believes poses any type of health risk to the public whatsoever.  Using this criteria, bromated flour is among the top ingredients the company has chosen to voluntarily ban.

Most consumers don't have a good understanding of what bromated flour is, why bakeries use it, and whether or not their baked good contain it.   Here is a simple summary:

Bromated Flour is flour that contains the chemical agent, potassium bromate.  This chemical is widely used in commercial baking to strengthen dough and promote rising.  Most brands of flour sold in supermarkets for home use also still contain potassium bromate despite the fact that studies dating back to the 1980's found that the chemical causes several types of cancer in laboratory rats.  The International Agency for Research on Cancer considers potassium bromate to be "possibly carcinogenic to humans".  The Center for Science in The Public Interest conducted tests going back to 1992 and 1998 which found levels of potassium bromate in numbers of baked goods which would be considered unsafe by the FDA.  

Bromated Flour is banned by a number of governments including The European Union, Canada, Brazil, Peru, and China.  In the U.S., the   has only recommended that bakers voluntarily cease using the carcinogen but many have not.  Aside from some initiatives in California there is no requirement commercial bakeries bring attention to the use of flour containing potassium bromate.  Only forward thinking bakeries have voluntarily ceased using flour containing this agent.  Davidovich Bakery is an example of a company which has never used flour containing potassium bromate for its world famous Davidovich Bagels despite the fact that the cost of such flour exceeds that of its chemically treated alternatives.  So this leaves the health conscious consumer with the burden to specifically identify companies like Davidovich Bakery that advertise their products as using unbromated flour.  It should never be presumed that simply because a companies baked good are advertised as "healthful" that their staple ingredient doesn't contain potassium bromate-"Let the Buyer Beware".

For more information on potassium bromate see: http://foodidentitytheft.com/the-brominated-brothers-still-at-large-despite-a-bad-rap-sheet/