Friday, August 9, 2013

Are Davidovich Bagels THE BEST?

Are Davidovich Bagels THE BEST?

AUGUST 9, 2013- Any bagel company can claim their product is the best.   Many do.  You might see signs or marketing material that proudly assert  "#1 Bagel in NYC" or "World's Best Bagel".  These are bold claims and, most often, completely unsubstantiated.   Any reasonable person would agree that in order to be able to look the buying public in the eye with integrity and make these bold claims there should be some support for these assertions.  The fact is that most of these claims have no such support; they are mere Puffery.

Davidovich Bakery holds out their Davidovich Bagels as the best in the marketplace.  How does the buying public know this claim is legitimate.  Why would their claims have any more validity than any others?  Well here is the difference:

The foundation for the claim that Davidovich Bagels are the best in the world doesn't come from the company itself, as part of a self promotion campaign, it comes from the bagel community at large.  When I say the bagel community what I mean is a broad spectrum of bagel connoisseurs in the general public and the realm of esteemed, credible food experts.   The overwhelming consensus of this bagel community is that Davidovich Bagels are the best in the marketplace.  Here are just a few of those rave reviews:

"Great bagels, awesome bagels, incredible bagels!" -Posted on Social Media July 12, 2013 by Groupon Customer

 "My favorite Bagels are from Davidovich Bakery in Queens. They are a wholesaler that supplies many delis in Manhattan, including Whole Foods and Barzini's on the Upper West Side. The bagels are hand rolled, not ginormous (as too many bagels are these days), crunchy and chewy, and with that savory sweetness that makes you want a second bagel (although you shouldn't). I am a bagel purist-it's plain, sesame, and poppy for me!"-Maria Balinska, widely regarded as the foremost Bagel Expert in the World, and author of The Bagel: The Surprise History of a Modest Bread 

"The overall winner here is Davidovich Bakery. Whether their superior bagels are a product of their truly artisan process is hard to say. However, one can’t help but to suspect that their use of all natural ingredients: real sugar, unbromated, unbleached flour, and their lack of use of preservatives and artificial flavorings, might have a little something to do with it. Also, it’s well known, that when baking, allowing your dough to have a long, slow rise develops flavor, taste and complexity: Davidovich leaves their shaped, raw bagels to rise overnight. ..........Davidovich’s bagels were, in comparison, really,
 really, really good bagels."- Nadia Arumugam, FORBES MAGAZINE, May 30, 2012

The list of laudatory comments, literally, goes on and on but there is one recent comment worth highlighting.  Here is what Andrew Zimmern, world renowned and respected Foodie, and host of one of the most popular and highly rated food programs on television, Bizarre Foods America, had to say after spending an overnight with the Davidovich Bakery Team while filming an upcoming episode:

"Fresh, hot, and all about NYC.  Yours (Davidovich Bagels) are the best!!"- Andrew Zimmern on Twitter August 7, 2013 9:48PM.

These comments all speak for themselves.

If you want to be bold enough to call your product, whether its a bagel or any other item THE BEST, you need to be prepared to back up that claim.   When Davidovich Bagels calls their product the best, its not a claim, IT'S A FACT.