The Royal From Davidovich Bagels

Davidovich Bagels' International Acclaim Featured on the "Voice of America"

Davidovich Bagels' International Acclaim Featured on the "Voice of America"

July 14, 2014- Davidovich Bakery claims its beloved Davidovich Bagels are renowned the world over.   While any company can make this claim about its bagel, only the Davidovich Bagel has been featured on the Internationally acclaimed "Voice of America" news program.   Davidovich's Artisan bagel making processes, traditional bagels, and NYC Essex Street store were all featured in this fun feature, that is being run throughout the Middle East and Asia.  Davidovich Bagels really are an international sensation.  Even though this feature is not in English it is easy to feel the enthusiasm for the greatest bagel the world has ever known.

Radio Interview With Maria Balinska

Radio Interview With Maria Balinska

April 17, 2014-  Below is a great radio interview with Bagel Expert and Davidovich Bagel fan, Maria  Balinska, author of THE BAGEL: A SHORT HISTORY OF A MODEST BREAD

Conversations with Voice of the Arts

Maria Balinska – The Bagel

Maria Balinska is the author of the new book, The Bagel, an authoritative history of that humble but iconic breadstuff. Balinska sorts fact and fiction as she traces the history of the bagel back through centuries and civilizations, documenting its evolving treatment by bakers, artisans, comic, painters, and even poets. During the holiday of Passover, Jews are not supposed to eat leavened bread and the bagel is perhaps the ultimate pop-culture representation of both leavened bread and Jewish cuisine.

CWVA - Maria Balinska - The Bagel

http://1690wmlb.com/wp-content/uploads/2010/03/Maria-Balinska-The-Bagel-mixdown.mp3

A Video History of The NYC Bagel-

A Video History of The NYC Bagel

October 13, 2013-

https://www.youtube.com/watch?v=J1XudDHVxY8

The Modern History of The NYC Bagel-Davidovich at Essex

The Modern History of the NYC Bagel-Davidovich at Essex

October 11, 2013-

1908-The Lower East Side, NYC (near Essex Street).  The Polish Immigrants popularize the bagel, earning NYC the reputation as the bagel capital of the modern world.

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1940 NYC-Fresh, Hot Bagels become popular in NYC Coffee Shops.  (Notice-A Bagel & Coffee 10 cents)

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1960 UWS NYC-The Upper West Side of Manhattan becomes identified with the world's most popular, authentic bagels.

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2010 NYC - The end of an era in the bagel world as H&H Bagels, after years of  adversity, ceases to exist, leaving a potential void in the retail bagel capital of the world.

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2013-Essex Street, NYC- Davidovich Bakery emerges as the quintessential, Artisan Bagel baker in NYC and the world.  After years of supplying the wholesale community around the world, the company opens a Landmark retail store at 120 Essex Street, NYC (lower East Side) in the place where NYC's bagel forefathers perfected the art of bagel making.
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STAY TUNED FOR MORE......

Davidovich vs. Dunkin Donuts Update-One Year Later

Davidovich vs. Dunkin Donuts Update-One Year Later

As many readers may recall, it was a little over a year ago when Dunkin Donuts rolled out it's National Ad campaign introducing it's "Artisan Bagels".  Although it quickly became evident that most viewers recognized that the products produced by Dunkin Donuts may be a lot of things, but they are not Artisan, we refused to allow this deceptive campaign to go unanswered.

Our first step was to reach out to Dunkin Donuts Corporate Headquarters and address our grievances.  We pointed out that we are aware that their fully automated production process can hardly be called Artisan.  Artisan, by its definition means, among other things "...high quality, distinctive product(s) made in small quantities...by hand and using traditional methods" (Dictionary.com).  Bakers like Davidovich Bakery, Bread Alone, and the Peter Pan Donut Shop are, by their very definition and practice, Artisan Bakers.  We also explained to them that by misleading, or confusing the public by claiming they were Artisan when they are not, they were devaluing  the most sacred assets Artisan Bakeries around the world cling to; their mark of distinction.  This is why, we argued, they must cease using this term improperly.  Dunkin Donuts did not even bother to reply to us.

We could have simply let it go; done nothing.  We could have hoped the campaign would fade away, or no one would take it seriously, but the stakes were too high.   As Artisan Bakeries we have made the choice to adhere to traditional methods and use manual labor in the production of our products at a great cost because we believe our methods produce a more genuine and better product.   For that sacrifice we get the privilege of calling ourselves Artisan.  Dunkin Donuts, obviously, understands the value of this moniker or they wouldn't have spent millions of dollars trying to convince the public that their bagel products were Artisan.  So we had no choice but to proceed to address our grievances.  

In April, 2012 we filed Complaints with the following agencies:

• The Federal Trade Commission
• The Massachussets Attorney General
• The NYS Attorney General
• The Deceptive Advertising Division of the Better Business Bureau

The Massachusetts Attorney General immediately passed on this case, indicating that they would "watch for a pattern of complaints..".   Being that Dunkin Donuts is a large taxpayer and employer in Massachusetts, I was not surprised. 

The Deceptive Advertising Division of The Better Business Bureau reached out to Dunkin Donuts and illicited the following response from Dunkin Donuts:

  "The word artisan, which has been used by other retailers ...is a common term used to describe quality food...We therefore believe it is a fair and appropriate word to describe the line of bagels featuring our new recipe.  As the number one retailer of bagels in America, we believe the word "artisan" underscores our long heritage of bagel innovation and leadership(4/24/2012)".

So, in plain English, they are suggesting that the fact that other retailers improperly use the term gives them blanket permission to do the same.  Furthermore, as the purported number one seller of bagels they, somehow, have the right to ascribe new meanings to English language words to meet their advertising considerations.   What was striking in their response, besides the sense of entitlement, was the fact that they never once suggested that they were, in fact, Artisans in their own defense.  This is because they clearly recognize that position is indefensible.

Unfortunately, the Better Business Bureau has no authority to enforce any administrative actions.  They simply try to mediate a voluntary resolutions between parties.  In this case Dunkin Donuts had invested millions of dollars on an advertising campaign and were not prepared to voluntarily back down and neither were we.

The NYS Attorney General's Office referred our complaint to The Department of Agriculture and Markets.   While they agreed with our definition of the term Artisan, they issued this finding on April 2, 2013 "...until such time that the definition is incorporated into regulation, we are unable to take any action for what be perceived as an improper use of the term."  They, additionally, found that any action might be more properly within the purview of the Federal Trade Commission.

The Federal Trade Commission is still "investigating" our complaint for deceptive advertising practices and, after one year, has not issued any formal ruling.  It would not shock me if they ruled similarly to New York State or to Massachussetts.  This inaction by governmental agencies has emboldened our cause and has lead to our next course of action.  

At every step along the way, we have chosen to forge ahead in this fight because we are passionate about what we do and we will not allow our hard work to be redefined by parties who chose to alter the language through deceptive practices designed to confuse the public about the true nature of our products an our processes.  We have been affirmed and re-affirmed by Artisan Bakers all around the world who have written to us to thank us for standing up for them and having their voice be heard in this cause.    (http://www.thedailyshow.com/watch/tue-may-1-2012/back-in-black---artisanal-foods?xrs=share_copy )  We have formed the Artisan Preservation Society and we have reached out to U.S. Senator Charles Schumer (D-NY) to ask him to spearhead the movement towards a Federal Artisan Certification program.  We envision this program to be modeled after the Organic Certification program, providing Federal standards to manufacturers and giving assurance to the consumer public that when they see the word Artisan associated with a product that it truly is an Artisan product. We await a response from Sen. Schumer.  Regardless of his response, we will proceed with this cause.  We will not grow weary.  We will not falter.  We intend to stand up for Artisans everywhere and let the world know our work has meaning and purpose.

Stay Tuned...